“Beauty is the first tenet of joy.”
janine, joy master
Hello! My name is Janine Aurichio, and I’m a recovering perfectionist and approval seeker.
I spent the first five decades of my life trying to get others' approval while thinking I had to control everything and everyone, and be perfect at it.
Guess what? That didn’t work out so well.
I had all the markers of traditional success. The MBA from Columbia University. The career as co-owner of a prestigious San Francisco interior design firm. Holding executive marketing roles for brands like Revlon, Victoria’s Secret Beauty and Godiva Chocolatier. On the outside, it looked like “success;” however I was constantly getting in my own way and blocking myself from true happiness and peak performance.
The problem? My Saboteurs–the Stickler, Controller and Pleaser.
The negative thinking and patterns of these characters was holding me back.
I was 35 pounds overweight, hadn’t slept well in years, and my whole body hurt. I felt frustrated or irritated most of the time and depressed the rest. My relationships suffered and I just wasn’t enjoying my life or my work.
That’s when I realized I wanted to be part of healing the world, and I wanted my work to reflect that, combining the things I loved most: beauty, wellness and being of service.
Graced with the resources, teachers and mentors to try a new way, I began the amazing journey to connect with my wiser self, the Sage, and to step away from reacting and forcing solutions. I became a Certified Life Coach, Mental Fitness Coach, and certified Intuition Medicine practitioner, and did the inner work to find my way out of old, stressful habits and into a life of more ease, purpose and joy.
Launching YES2YUM was central to that new life–empowering Design Professionals, the Beauty Makers–to unleash the uniquely magnificent being they are, so that they can build the life and business of their dreams.
As an interior designer, I am intimate with the healing power of Beauty and the challenges of the industry.
If you’re tired of being tired, tired of fighting fires, tired of fighting for profits and work-life balance, we should talk.
Because I’ve walked this path, it is my mission to help other designers to thrive on their journey. I get lit up watching my clients create their highest success and sustained happiness while unapologetically living their dream. It would be an honor to walk this path of transformation with you.
“Working with Janine is like having your own personal mirror that holds you to the life you’re trying to live. She’s soft when you need her to be, and holds you accountable when soft isn’t working.”
Maija
executive VP
“Janine uses a combination of deep listening, practical exercises and deeper energy work that taps into feminine power and the beauty of life.”
Feroshia
Consultant
“Janine has a gift in bringing beauty out in everything she does! I recommend Janine as a coach for anyone who is wanting to be intentional and purposeful in their life.”
chelsea
master facilitator
Stop sabotaging and start shining!
Let’s chat and see if YES2YUM is right for you. No charge. No obligation.